Reports on tourism stakeholder innovation network structure and development as a result of the Project

Report on the tourism stakeholder innovation network structure in Vrnjačka Banja

The Faculty of Hotel Management and Tourism in Vrnjačka Banja has released the Report on the tourism stakeholder innovation network structure in Vrnjačka Banja. This report serves as a foundation for developing a collaborative innovation network. It was created within the framework of the “Empowering Open Innovation Tourism Networks” project, supported by the International Visegrad Fund. The project aims to enhance the overall quality of tourism in Vrnjačka Banja by boosting the innovation capabilities of all network participants. Drawing on a comprehensive analysis of key indicators within the current stakeholder innovation network, the report outlines potential strategies for improving the network’s cohesion and activity.

Report on the tourism stakeholder innovation network development in Vrnjačka Banja

As a result of the activities carried out within the “Empowering Open Innovation Tourism Networks” project, the collaborative innovation network in Vrnjačka Banja has undergone positive structural and organisational changes. Key project activities – including knowledge exchange on best practices from innovative tourism networks in the Visegrad region, the organisation of a hackathon at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, a series of stakeholder engagement meetings, and the launch of an open innovation platform – have strengthened collaboration among tourism stakeholders in Vrnjačka Banja, expanded the network, and fostered a more open, participatory innovation ecosystem.

By comparing the current network structure with the baseline assessment carried out at the start of the project, this report traces the evolution of stakeholder relationships in relation to innovation collaboration. The findings indicate a shift from a relatively centralised, institution-driven network to a more cohesive, resilient, and distributed innovation ecosystem. Building on these findings, the report presents updated recommendations for further strengthening the collaborative innovation network in Vrnjačka Banja.