Dejan Sekulić, PhD

Тitle, name and surname: Dejan Sekulić, PhD
Role: Associate Professor
Research field: Business Economics and Management
Office number: 30
Е-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Time of consultations: Monday 13-15h; Tuesday: 10-12h
Curriculum vitae: CV-српски; CV-english



Date and place of birth
22.11.1983. Paraćin
Undergraduate studies
Faculty of Economics, University of Belgrade,  graduated 2007.
PhD studies
Faculty of Economics, University of Kragujevac, PhD in 2017.
Professional experience
Neimar Engeneiring, Yekaterinburg, Russia, 2007-2008
Idea doo, Belgrade, 2008-2011
Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, 2011- 


  • Rooms Division Management (BS)
  • Hotel Facilities Management (BS)
  • Marketing in hospitality and tourism(BS)
  • CRM in Health Tourism (MS)
  • Creating value in marketing (MS)
  • Brand Management in tourism and Hospitality (PhDS)

Research interests

  • Marketing in hospitality and tourism
  • Management in hospitality and tourism
  • Wine Tourism


  • Radivojević, N., Cvijanović, D., Sekulic, D., Pavlovic, D., Jovic, S., Maksimović, G. (2019), Econometric model of non-performing loans determinants, Physica A: Statistical Mechanics and its Applications, 520, pp. 481-488. (DOI:, ISSN: 0378-4371, SCI - Impact Factor: 2.132). (М22)
  • Vukmirović, V., Kostić-Stanković, M., Pavlović, D., Ateljević, J., Bjelica, D., Radonic, M., Sekulić, D. (2020), Foreign Direct Investments’ Impact on Economic Growth in Serbia, Journal of Balkan and Near Eastern Studies (CJSB), 122-143, (DOI: ISSN: 1944-8953, SSCI – Impact Factor: 0.776) (М22)
  • Gajić, T., Popov Raljić, J., Blešić, I., Aleksić, M., Petrović, D.M., Radovanović, M.M., Vukovic, D., Sikimic, V., Pivac, T., Kostić, M., Sekulic, D., Vukolić, D., Penić, M., Munitlak Ivanovic, O. (2022), Certain factors that influence on sustainable soluble/instant coffee selection and re-choice intention – case of Serbian consumers, Sustainability 2022, 14(17):10701, (М22)
  • Секулић, Д., Мандарић, М., Миловановић, В. (2016), Motivation of travelers for participation in wine tourism in Serbia, Економика пољопривреде/Economics of Agriculture, вол. 63, бр. 4, стр.1237-1252 (ISSN 0352-3462, UDC: 338.48-31:642(497.11)) (М24)
  • Mandarić, M., Milićević, S., Sekulić, D. (2017), Traditional values in the function of promotion of Šumadija and Pomoravlje as rural tourism destinations, Економика пољопривреде / Economics of Agriculture, Vol. 64, No. 2, pp. 787-803, (ISSN 0352-3462, UDC: 338.48-53:63(497.11)(1-191.2) (М24)
  • Sekulić, D., Petrović, A., Dimitrijević, V. (2017), Who are wine tourists? An empirical investigation of segments in Serbian wine tourism,  Економика пољопривреде / Economics of Agriculture, Vol. 64, No. 4, pp. 1571-1582, (ISSN 0352-3462, UDC: UDC: 165.64:338.48-6(497.11)) (М24)
  • Cvijanović, D., Sekulić., D., Pavlović, D. (2018), Are green hotels suitable for the development of entrepreneurship in tourism?, Ekonomika preduzeća, Vol. LXVI, No. 7-8, pp. 424-433 (ISSN 0353-443X, UDK , 502/504:[338.488.2:640.412(497.11), 005.342:338.48, DOI: 10.5937/EKOPRE1808424C) (М24)
  • Sekulic, D., Mandaric, М. (2013), Quality of Services as a Determinant of Customer Satisfaction in the Hotel Industry [Квалитет услуга као детерминанта сатисфакције потрошача у хотелијерству], Marketing, Vol. 44, No. 3, pp. 231–246 (ISSN 0354 3471, UDK 658.6:640.)
  • Vujić, M., Sekulić, D., Cvijanović, D. (2020). The importance of intangible elements in the assessment of service quality in hotels in Kolubara District. Hotel and Tourism Management, Vol. 8, No. 2, pp. 43-52. UDC: 338.488.2:640.412(497.11) 005.336.3:640.412 doi: 10.5937/menhottur2002043V. (М51)
  • Mandarić, M., Sekulić, D. & Davidson, R. (2022). A study of the influence of the COVID-19 pandemic on tourist behaviour and expectations: A case of Serbia. Hotel and Tourism Management, 10(1), 53–65. (М51)
  • Ognjanović, J., Mandarić, M. ., & Sekulić, D. . (2022). Intellectual capital and productivity of managers: the case study of hotel industry in Serbia. BizInfo (Blace) Journal of Economics, Management and Informatics, 13(1), 1–9. (М51)

Project involvement

  • ТEMPUS project: “Modernization and Harmonization of Tourism Study Programmes in Serbia – MHTSPS" (544543-TEMPUS-1-2013-1-RS-TEMPUS-JPCR) – project member.
  • COST action CA16121 “From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy”
  • 179001 "Organizational and information support to the quality management system as a key factor in increasing the competitiveness of our companies and their faster entry into the world and EU markets", financier: Ministry of Education, Science and Technological Development, year: 2011-
  • "Empowering Businesses in Agriculture and Tourism by Analyzing Agricultural Product Consumers and Testing Quality and Safety", Financier: Ministry of Agriculture, Forestry and Water Management, year: 2017.
  • "Revision of Agriculture and Rural Development Strategy of Lajkovac Municipality 2016-2025", Financier: Lajkovac Municipality, year: 2016
  • "Tourism Development Strategy of the Municipality of Rača 2014-2019", financed by: Municipality of Rača, year: 2014.
  • "Analysis of the tourist potential of protected natural assets in the territory of the City of Novi Sad", financier: City of Novi Sad, 2020
  • "Green infrastructure: Analysis of the possibility of expanding green corridors in the territory of the City of Novi Sad", financier: City of Novi Sad, 2021
  • "Improving rural tourism in the post-Covid period: opportunities for income generation", financier: Ministry of Agriculture, Forestry and Water Management, 2022

Organization membership

  • Serbian Marketing Association ( SeMA)
  • Balkan Scientific Associtaion of Agricultural Economists (BSAAE)
  • RebResNet - Research Network on Resources Economics and Bioeconomy