Darko Dimitrovski, PhD

Тitle, name and surname: Darko Dimitrovski, PhD
Role: Full Professor 
Research field: Tourism and Hotel Management
Office number: 15
Е-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Curriculum vitae: CV-српски; CV-english
Time of consultations: Monday: 12-14h



Date and place of birth
22.08.1978. Kragujevac
Undergraduate studies
Faculty of Geography, University of Belgrade, graduated 2002
Magisterium studies
Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad, magisterium in 2009
PhD studies
Faculty of Geography, University of Belgrade, PhD in 2013
Post-doctoral studies
University of Tras-os-Montes and Alto Douro, UTAD, Vila Real (Portugal)
Professional experience
Vocational School for Tourism and Hospitality „Тоза Драговић”, Kragujevac, 2002-2004
Second Technical Vocational School, Kragujevac , 2003-2013
First Technical Vocational School, Kragujevac, 2006-2010
Vocational School of Economics, Kragujevac, 2010-2013
Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, 2011- 
Status of Teaching Assistant obtained in 2013.
Status of Assistant Professor obtained in 2014.
Status of Associate Professor obtained in 2019.


  • Management of Travel Agencies and Tour Operators (Bachelor level)
  • Business Tourism (Bachelor level)
  • Crisis Management in Hotel Industry and Tourism (Master level)
  • Special Interest Tourism (Master level)
  • Event Tourism (PhD level)

Research interests

  • Tourism and Hospitality


  • Pohjola T., Lemmetyinen A., & Dimitrovski D. (2020) Value Co-creation in Dynamic Networks and E-Tourism. In: Xiang Z., Fuchs M., Gretzel U., Höpken W. (eds) Handbook of e-Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-05324-6_92-1
  • Dimitrovski D., Rachão S., Joukes V. (2019) Life Cycle of Wine Routes: Northern Portugal’s Perspective. In M. Sigala & R. Robinson (Eds) Wine Tourism Destination Management and Marketing (pp. 303-326). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-00437-8_20
  • Dimitrovski, D. (2020). The role of political risk in the travel fair decision-making process. International Journal of Contemporary Hospitality Management., 32(5), 905-1923. https://doi.org/10.1108/IJCHM-03-2019-0246
  • Dimitrovski, D., Joukes, V., Rachão, S., & Tibério, L. (2019). Wine tourism apps as wine destination branding instruments: Content and functionality analysis. Journal of Hospitality and Tourism Technology, 10(2),136-152. https://doi/10.1108/JHTT-10-2017-0115/full/html
  • Dimitrovski, D., Lemmetyinen, A., Nieminen, L., & Pohjola, T. (2021). Understanding coastal and marine tourism sustainability-A multi-stakeholder analysis. Journal of Destination Marketing & Management, 19, 100554. https://doi.org/10.1016/j.jdmm.2021.100554
  • Dimitrovski, D., Leković, M., & Đurađević, M. (2021). The performativity of the tourism specialism knowledge network: sporting event economic impact assessment. Current Issues in Tourism, 1-19. https://doi.org/10.1080/13683500.2021.1957788
  • Dimitrovski, D., & Crespi Vallbona, M. (2018). Urban food markets in the context of a tourist attraction–La Boqueria market in Barcelona, Spain. Tourism Geographies, 20(3), 397-417. https://doi.org/10.1080/14616688.2017.1399438
  • Dimitrovski, D., Crespi‐Vallbona, M., & Ioannides, D. (2021). How do locals perceive the touristification of their food market? The case of Barcelona's La Boqueria. International Journal of Tourism Research. https://doi.org/10.1002/jtr.2486
  • Dimitrovski, D., Starčević, S., & Marinković, V. (2021): Which Attributes Are the Most Important in the Context of the Slow Food Festival? Leisure Sciences, https://doi.org/10.1080/01490400.2021.1967234
  • Dimitrovski, D., Ioannides, D., & Nikolaou, K. (2020). The tourist-pilgrim continuum in consumer behaviour: the case of international visitors to Kykkos Monastery, Cyprus. Journal of Tourism and Cultural Change, 1-19. https://doi.org/10.1080/14766825.2020.1828437

Project involvement

  • Sustainable intelligent and inclusive regional and city models EFOP-3.6.2-16.2017.00017, University of Veszprem, Hungary (European Social Fund and Hungary 2020) –Visiting researcher;
  • COST action CA15217 OceanGov (Ocean Governance for Sustainability -challenges, options and the role of science), Working group Land and Sea Interactions – MC member;
  • "Does Monastic Economy Matter? Religious Patterns of Economic Behavior" responsible for the topic: The Role of Tourism in Monastic Economy with the Reference to Moral Economy funded by Centre for Advanced Study Sofia and the Center for Governance and Culture in Europe (GCE) at the School of Humanities and Social Sciences in the University of St. Gallen – research fellow;
  • INNOVINE & WINE-Vineyard and Wine Innovation Platform - Operation NORTE -01-0145-FEDER-000038, co-funded by the European and Structural Investment Funds (FEDER) and by Norte 2020 (Programa Operacional Regional do Norte 2014/2020); European Structural and Investment Funds in the FEDER component, through the Operational Competitiveness and Internationalization Program (COMPETE 2020), Project No. 006971, 01.09.2016-30.10.2017 – postdoctoral research fellow;
  • Tourism cartography II and guiding techniques practices: Planning tourism activities that involve maps and orientation within CULTOUR + summer course Cultural Tour Guiding. Theory and Practice: Skills and competences for guiding, interpretation and mediation in cultural tourism. 9-15 July 2017, Vila Real, Portugal – trainer;
  • "Technical assistance for establishing regional heritage centre in Senjski Rudnik old mine" 2011/S 137-226791 29.05.2012-28.11.2013 coordinated by PEM GmbH – junior expert;
  • Modernization and Harmonization of Tourism Study Programmes in Serbia-MHTSPS“, Tempus, 2013- 2017. (544543-TEMPUS-1-2013-1-RS-TEMPUS-JPCR) – project member.

Organization membership

  • Српско удружење за маркетинг (SEMA)
  • Western Silk Route Tourism Academic Network, UNWTO
  • Hotel and Tourism Management, Associate Editor
  • Тourism Management Perspectives (SSCI Master Journal List; IF 6.586), editorial board member
  • European Journal of Tourism Research (ESCI and SCOPUS), editorial board member
  • Social Sciences & Humanities Open (Elsevier) member of Editorial board
  • Journal of Tourism, Heritage & Services Marketing (SSRN Elsevier), editorial board member