Dejan Sekulić, PhD

Тitle, name and surname: Dejan Sekulić, PhD
Role: Associate Professor
Research field: Business Economics and Management
Office number: 12
Е-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Time of consultations: Monday: 13-15h; Tuesday: 10-12h
Curriculum vitae: CV-српски; CV-english



Date and place of birth
22.11.1983. Paraćin
Undergraduate studies
Faculty of Economics, University of Belgrade,  graduated 2007.
PhD studies
Faculty of Economics, University of Kragujevac, PhD in 2017.
Professional experience
Neimar Engeneiring, Yekaterinburg, Russia, 2007-2008
Idea doo, Belgrade, 2008-2011
Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, 2011- 


  • Rooms Division Management
  • Hotel Facilities Management
  • Marketing Research in Tourism
  • CRM in Health Tourism
  • Brand Management in tourism and Hospitality

Research interests

  • Marketing management in hospitality and tourism
  • Wine Tourism


  • Sekulić, D., Mandarić, M. (2017). Value creation as a factor of attracting and retaining customers in hotel industry. In D. Cvijanović et al. (Eds.). Tourism in Function of Development of The Republic of Serbia - Тourism Product as a Factor of Competitiveness of the Serbian Economy and Experiences of Other Countries. Thematic Proceedings I (pp. 41–58). Vrnjačka Banja: Faculty of Hotel Management and Tourism in Vrnjačka Banja.
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    Radivojević, N., Cvijanović, D., Sekulić, D., Pavlović, D., Jović, S., & Maksimović, G. (2019). Econometric model of non-performing loans determinants. Physica A: Statistical Mechanics and its Applications, 520(C), 481–488. (SCI - Impact Factor: 2.132).
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  • Sekulić, D., & Mandarić, М. (2014). Models for Measuring Services Quality and Customer Satisfaction in Hotel Industry. Actual Problems of Economics, 8(158), 480-487. (ISSN 1993-6788, SCOPUS)   
  • Sekulić, D., Mandarić, М., & Milovanović, V. (2016). Motivation of travelers for participation in wine tourism in Serbia. Economics of Agriculture, 63(4), 1237-1252. (ISSN 0352-3462, UDC: 338.48-31:642(497.11))
  • Sekulić, D., Petrović, A., & Dimitrijević, V. (2017). Who are wine tourists? An empirical investigation of segments in Serbian wine tourism. Economics of Agriculture, 64(4), 1571-1582. (ISSN 0352-3462, UDC: UDC: 165.64:338.48-6(497.11))
  • Sekulić, D., & Mandarić, М. (2013). Quality of Services as a Determinant of Customer Satisfaction in the Hotel Industry [Квалитет услуга као детерминанта сатисфакције потрошача у хотелијерству]. Marketing, 44(3), 231–246. (ISSN 0354-3471, UDK 658.6:640.)
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Project involvement

  • ТEMPUS project: “Modernization and Harmonization of Tourism Study Programmes in Serbia – MHTSPS" (544543-TEMPUS-1-2013-1-RS-TEMPUS-JPCR) – project member.
  • COST action CA16121 “From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy”
  • 179001 "Organizational and information support to the quality management system as a key factor in increasing the competitiveness of our companies and their faster entry into the world and EU markets", financier: Ministry of Education, Science and Technological Development, year: 2011-
  • "Empowering Businesses in Agriculture and Tourism by Analyzing Agricultural Product Consumers and Testing Quality and Safety", Financier: Ministry of Agriculture, Forestry and Water Management, year: 2017.
  • "Revision of Agriculture and Rural Development Strategy of Lajkovac Municipality 2016-2025", Financier: Lajkovac Municipality, year: 2016
  • "Tourism Development Strategy of the Municipality of Rača 2014-2019", financed by: Municipality of Rača, year: 2014.

Organization membership

  • Serbian Marketing Association ( SeMA)
  • Balkan Scientific Associtaion of Agricultural Economists (BSAAE)
  • RebResNet - Research Network on Resources Economics and Bioeconomy