- Extend boundaries and improve the level of current knowledge in hospitality and tourism, followed by performing a well-rounded scientific research at the international level, that will be applicable and of use for hotel and tourism sectors of Southeast Europe.
- Educate hotel and tourism managers with moral integrity, competence that is internationally applicable and positive attitude needed for success in professional environment.
- Provide academic services in order to improve competitiveness of hotels and tourism in the region of Southeast Europe.
- Develop partnerships and constantly do networking with international organizations.
- Strengthen the Faculty’s image and acquire a strong international accreditation.
- Create attractive and efficient academic work environment in order to promote academic and economic development as well as promote the spirit of volunteerism among students as well as faculty and non-faculty staff.